BEST FILE TYPES FOR DIGITAL PRODUCTS
Choosing the right file formats is crucial for selling digital products successfully. The best file types ensure compatibility, quality, and customer satisfaction. This guide covers recommended formats for different types of digital products.
FILE FORMAT CHECKLIST
- ✓All products delivered as ZIP files
- ✓High-resolution preview images (JPG/PNG)
- ✓Editable source files when applicable
- ✓Clear folder structure and organization
- ✓README file with instructions
- ✓Files tested for compatibility
RELATED GUIDES
RECOMMENDED FILE FORMATS BY PRODUCT TYPE
DESIGN TEMPLATES & GRAPHICS
For design templates, use editable formats like AI (Adobe Illustrator), PSD (Photoshop), or FIGMA files. Include source files and export high-quality preview images in JPG or PNG format. Always provide both editable and flattened versions when possible.
TECH PACKS & PATTERNS
Tech packs should be delivered as PDF files with clear, high-resolution images. Include separate pattern files in PDF or DXF format. Organize all files in a ZIP archive with a clear folder structure.
DIGITAL ASSETS & STOCK
Stock photos and graphics work best as high-resolution JPG (for photos) or PNG (for graphics with transparency). Include multiple sizes when possible. Vector graphics should be in SVG or AI format.
FONTS & TYPOGRAPHY
Fonts should be provided in standard formats like OTF or TTF. Include all font weights and styles. Provide a PDF preview showing the font in use.
BENEFITS
CUSTOMER SATISFACTION
Using standard, widely-supported file formats ensures customers can use your products immediately without compatibility issues.
PROFESSIONAL QUALITY
High-quality file formats preserve the integrity of your work and demonstrate professionalism to customers.
BETTER REVIEWS
Products with proper file formats receive better reviews, leading to more sales and higher rankings.
REDUCED SUPPORT REQUESTS
Using recommended formats reduces customer support issues and questions about file compatibility.
FREQUENTLY ASKED QUESTIONS
What file format should I use for product delivery?
All products should be delivered as ZIP files containing organized folders. ZIP files are universally compatible and allow you to include multiple files and formats in one package.
What resolution should preview images be?
Preview images should be at least 1200px wide for best quality. Use JPG for photos and PNG for graphics with transparency. Keep file sizes reasonable (under 2MB per image) for fast loading.
Should I include multiple file formats?
Yes, when possible. Including both editable source files and flattened versions gives customers flexibility. For example, provide both PSD and PNG versions of graphics.
How should I organize files in a ZIP?
Create a clear folder structure: use folders like "Source Files", "Exports", "Preview", etc. Include a README file explaining the contents and how to use the product.
What file size limits should I be aware of?
Individual files should be under 100MB. ZIP archives can be larger but should be optimized. Compress large files when possible without losing quality.
Are there file types I should avoid?
Avoid proprietary formats that require expensive software. Stick to industry-standard formats. Always test your files before uploading to ensure they work correctly.